Mental models in complex services: beyond reflect or rebut

Explore how mental models in content design must account for vulnerability, trauma and cognitive impairment to create truly accessible services that work for all users, including those in crisis.
Competitive perfectionism with purpose: how competitive drive shapes success

Discover how competitive perfectionism can drive success across domains, from creating exceptional savoury macarons to leading digital transformation projects, while learning to balance excellence with empathy.
AI content strategy: what content strategists can learn from journalism’s AI crisis

Journalism’s crisis of AI-generated fake experts and fabricated sources offers urgent lessons for content strategists. Learn how to protect content integrity while embracing AI’s potential without falling victim to its most dangerous pitfalls.
AI fake experts in journalism: when artificial expertise threatens real reporting

AI fake experts are infiltrating journalism. A former business editor explores how journalistic instinct remains our best defence against AI-generated fake experts, drawing on experience with breaking financial news verification under extreme deadline pressure.
Deepfake government fraud: are we overthinking the threat to government digital services?

Are deepfakes a genuine threat to UK government services? A former insider examines how Universal Credit, GOV.UK One Login and other systems might be vulnerable – with surprising conclusions about where the real risks lie.
The UK contract market in 2025: Why its challenges signal broader change for all

The UK contract market in 2025 faces unprecedented challenges: shrinking roles, falling rates, and fierce competition. This in-depth analysis explores how IR35, economic pressures, and shifting hiring trends are reshaping opportunities for contractors—and why these changes matter for every UK professional navigating the future of work.