When AI meets vulnerability: What I learned between Whitehall and the Money Advice Trust

After delivering a keynote on trauma-informed content design and reflecting on government’s AI ambitions for grant management, I’m troubled by the gap between efficiency promises and vulnerability realities. Most people using public services are in crisis. If our AI can’t recognise that, we’re building expensive barriers, not solutions.
AI in public services: The machines won’t save us unless we tell them how

Tony Blair says AI in public services will revolutionise government. But Adrie van der Luijt has heard it all before and warns that without investment in people, tools and trauma-informed practice, nothing will change.
What the Public Design Evidence Review misses: Micro-trauma, emotional safety and the real needs of real people

The Public Design Evidence Review sets out to define the future of design in public services, but leaves out the emotional and psychological realities of its users. In a post-lockdown world where cognitive overload is rising and trust is falling, trauma-informed design isn’t a luxury. It’s a baseline.
Vulnerability and trauma-informed approaches: a talk on micro-trauma and compliance with the FCA Consumer Duty

Vulnerability and trauma-informed approaches, the full text of Senior Content Designer and Strategist Adrie van der Luijt’s talk for the Money Advice Trust’s Vulnerabity Academy to senior executives in the UK financial services sector on micro-trauma-informed content strategy and compliance.
The AI ethics debate: Confronting the “AI can never be ethical” absolutists

A pragmatic look at absolutist views on AI ethics and why transparency and accountability, not moral panic, should shape content design today.
Why Somerset Council’s ditching of FixMyStreet echoes past pitfalls in local government digital

Somerset Council has axed FixMyStreet. But this shift to in-house reporting is a digital misstep that echoes past failures in local government services.