Workplace Insights by Adrie van der Luijt

AI in user research: the brutal truth about what works and what doesn’t

AI in user research.

Discover how AI can transform your user research and testing process while avoiding common pitfalls. Learn a practical framework for using AI responsibly in content design, with real-world examples from GOV.UK and Environment Agency projects. Honest insights about AI hallucinations and where artificial intelligence genuinely enhances research outcomes.