
Workplace Insights by Adrie van der Luijt
After several months exploring the rapidly changing landscape for mid-tier knowledge worker careers in the age of generative AI, I’ve reached some conclusions worth sharing in this final piece.
The data is in, the patterns are emerging and the implications are becoming clearer. Let me cut to the chase: if you have a knowledge work career with 5-15 years of experience, your professional world is about to change more drastically than anyone else’s.
Recent research by management consultants McKinsey has confirmed what many of us have suspected: unlike previous waves of automation that primarily affected routine manual jobs, generative AI is targeting knowledge work activities with laser precision.
Their analysis shows the automation potential for activities involving expertise application has jumped by a staggering 34 percentage points, while the potential to automate management and talent development has tripled from 16% to 49%.
What’s particularly striking is where these impacts are landing. The data shows generative AI increases automation potential most significantly in occupations requiring higher levels of education: those with bachelor’s degrees, master’s degrees and PhDs.
These are precisely the qualifications that mid-tier knowledge worker careers have invested years and substantial resources to obtain.
A colleague recently told me about her experience as a mid-level marketing strategist: “I spent ten years learning how to write creative briefs, craft messaging frameworks and develop audience segmentation.”
“Last week, I watched our new graduate use ChatGPT to produce a fairly decent first draft of all three in under an hour. It wasn’t perfect, but it was about 80% of the way there.”
This is the new reality we’re facing.
The second critical finding emerging from our research stems from the real-world implementation of these tools. Multiple studies, including the analysis of GitHub Copilot’s impact on software developers and the research on AI-assisted customer service agents, reveal a consistent pattern: less experienced workers gain proportionally more from AI assistance than veterans.
In the Copilot study, less experienced and junior developers saw substantially higher productivity increases compared to senior developers.
Similarly, the customer service research showed that AI assistance helped less experienced agents improve both speed and quality metrics, while the most experienced agents sometimes saw their performance metrics decline.
I call this the “experience paradox”: the very experience that historically made mid-tier knowledge workers valuable is now being partially codified and made accessible to junior staff through AI systems.
This doesn’t mean experience has no value, but it does mean the experience premium is declining for certain types of knowledge work.
A mid-career consultant I spoke with put it bluntly: “I used to be the go-to person for financial model building. It took me years to develop that expertise. Now I’m watching graduates with six months of experience use AI tools to produce comparable models in half the time. The gap between us has shrunk dramatically.”
Perhaps most concerning for mid-tier knowledge worker careers is the timeline. McKinsey’s research suggests that the midpoint scenario for 50% of current work activities being automated has accelerated by roughly a decade. It’s now projected to occur around 2045 rather than the mid-2050s as previously estimated.
But these aggregate figures mask significant variation. For knowledge worker careers specifically, the changes are happening now and accelerating rapidly.
The pace is particularly evident in fields like marketing, customer operations, software development and legal work, where generative AI tools have already demonstrated remarkable capabilities.
To put it plainly: mid-tier knowledge workers don’t have the luxury of a decades-long adjustment period. The foundations of their professional value are being reconfigured in real time.
Where does this leave the mid-tier knowledge worker career? In my view, these changes necessitate a fundamental rethinking of the mid-tier professional value proposition.
The traditional career arc assumed a gradual accumulation of knowledge and skills that made mid-career professionals increasingly valuable. This model is being disrupted as AI systems capture and deploy significant portions of that accumulated knowledge.
However, all is not lost. The research also points to where human value persists and indeed may be enhanced. Three areas stand out:
First, the strategic application of AI outputs remains a distinctly human domain. While AI can generate options, evaluating them in a broader business context still requires human judgement informed by experience. The question shifts from “Can you produce this analysis?” to “Do you know what analysis to request and can you evaluate its implications?”
Second, uniquely human skills like empathy, ethical reasoning and navigating complex social dynamics remain largely beyond AI’s reach. These “human-only” capabilities are becoming more valuable, not less.
Third, the ability to integrate AI tools into existing workflows represents a new form of expertise. Those who can effectively orchestrate both human and AI resources to solve complex problems will be highly valued.
A financial analyst I interviewed last month described her adaptation strategy: “I’ve stopped trying to compete with AI on data processing or even basic analysis. Instead, I’m focusing on developing questions that neither the executives nor the AI would think to ask. My value is increasingly about framing problems rather than solving them.”
I’ve spent the last several months deeply researching this topic, speaking about mid-tier knowledge worker careers across industries and analysing the emerging data. My conclusion is both straightforward and challenging: mid-tier knowledge workers careers face the most significant disruption of any workforce segment in the coming decade.
The traditional career security that came with professional experience is eroding rapidly. The unique value of mid-tier expertise is being partially democratised through AI systems accessible to anyone.
What’s needed now is not incremental adaptation but radical reinvention. Mid-tier knowledge workers must:
Let me put my cards on the table: I believe we’re witnessing the end of the traditional mid-tier knowledge worker career as we’ve understood it for the past several decades. But this isn’t necessarily a tragedy. It’s an opportunity to redefine professional value in more uniquely human terms.
The professionals who thrive will be those who recognise that AI isn’t just another productivity tool but a fundamental shift in how knowledge work happens.
They’ll embrace the opportunity to refocus their careers on the integration of human and machine intelligence rather than clinging to increasingly automated knowledge domains.
After all the research and conversations, I’m surprisingly optimistic about the future for those willing to radically rethink their professional identity. The challenge for mid-tier knowledge workers isn’t just learning to use AI tools. It’s learning to become something new entirely.