Workplace Insights by Adrie van der Luijt

Executive Assistant coaching

Helping you thrive in a changing workplace

Looking for a speaker who will challenge, inspire and deliver real insights? Let's talk.

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My focus is on strategic thinking, unlike the majority of task-based EA training and coaching.

Here's what I Do

Many executive assistants and management assistants reach a point in their careers where they feel stuck. You may have mastered the technical skills, but how do you secure influence at a higher level? How do you transition from a support role to a strategic one? Coaching helps you navigate these challenges, providing the clarity and direction needed to move forward with confidence.
Workplace Insights coach Adrie van der Luijt

Elevate your career

Executive assistant coaching is not about learning more tools or becoming more efficient. It is about positioning yourself as a strategic force in your organisation.

Instead of focusing on task-based skills, I help you develop the strategic mindset, business acumen and executive presence that set top EAs apart.

Workplace Insights by Adrie van der Luijt.

Strategic thinking

Coaching is tailored to your specific goals, whether that means stepping into a Chief of Staff role, becoming an indispensable business partner or simply developing the confidence to influence decisions at the top.

Depending on your needs, we can focus on areas such as strategic thinking and business acumen, how to position yourself as an indispensable business enabler, building relationships with senior leaders and stakeholders, and managing change, crisis and high-pressure environments

Executive Assistant coaching by Workplace Insights by Adrie van der Luijt.

Online or in person

This coaching is designed for executive assistants, management assistants, chiefs of staff and any other senior business support professionals who want to move beyond traditional admin work.

My Executive Assistant coaching will help you develop the mindset, influence and business skills needed to secure your place at the top.

Executive Assistant coaching by Workplace Insights by Adrie van der Luijt.

First-hand experience

As a former Executive Assistant to the chairman of the Duke of Edinburgh Award, an office manager in the City of London and senior support roles in the UK and the Netherlands, I know from experience what it takes to be a top EA.

My coaching is direct, insightful and grounded in real-world experience. If you want to move beyond traditional EA work and into a role where you drive business success, I will help you get there.

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Ready to elevate your career?

This is not generic career coaching. It is designed specifically for EAs and management assistants who want to operate at a senior level. My approach is straightforward, insightful and built on real experience of what makes an EA indispensable.

Too many EAs assume they need to wait for the right opportunity. In reality, the most successful EAs create their own opportunities. Coaching gives you the tools to make that shift. If you are ready to take control of your career, book a call today.

explore my work

As well as coaching, I deliver training and keynote speaking engagements for Executive Assistants throughout Europe. I also write on workplace trends, technology and career development.

More to explore

on my blog

When the government had one job: making emergency communications accessible

When the government had one job: making emergency communications accessible

The COVID-19 Inquiry documented a failure that should embarrass everyone in government digital services: no British Sign Language interpretation at press conferences, no accessible formats for emergency guidance. The Inquiry states plainly: “Everyone should be able to understand the action their government is asking them to take.” So where was GDS? Where were the senior content designers? An insider who worked in the Cabinet Office during COVID exposes what went wrong and asks the uncomfortable question: would a future government just outsource this to AI?

When the music stops: what years of failed IT projects taught me about the AI bubble

When the music stops: what years of failed IT projects taught me about the AI bubble

I’ve watched billions burn on government IT projects that promised revolution and delivered chaos. When executives defend AI valuations using the same rhetoric vendors used to sell Universal Credit, I recognise the pattern. The infrastructure is real. The technology is revolutionary. This time it’s different. Except it never is.