Workplace Insights by Adrie van der Luijt

Your career

Careers aren’t really ladders, they’re more like messy scribbles with occasional moments of clarity. I’ve spent decades watching talented people waste years chasing what they thought they should want rather than what actually suited them.

The posts in this section reflect what I wish someone had told me thirty years ago: that the most successful careers are built on knowing your strengths, acknowledging your limitations and having the courage to navigate workplace politics without becoming what you despise.

Whether you’re just starting out or questioning decades of choices, you’ll find honest reflections on creating a career that works for you rather than burning yourself out for an organisation that sees you as replaceable.

Digital inclusion

Knowledge workers

Executive support

Digital careers

The COVID Inquiry found government failed to provide accessible communications. A Cabinet Office insider exposes why it happened and why it will happen again.

When the government had one job: making emergency communications accessible

The COVID-19 Inquiry documented a failure that should embarrass everyone in government digital services: no British Sign Language interpretation at press conferences, no accessible formats for emergency guidance. The Inquiry states plainly: “Everyone should be able to understand the action their government is asking them to take.” So where was GDS? Where were the senior content designers? An insider who worked in the Cabinet Office during COVID exposes what went wrong and asks the uncomfortable question: would a future government just outsource this to AI?

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Content specialists

The COVID Inquiry found government failed to provide accessible communications. A Cabinet Office insider exposes why it happened and why it will happen again.

When the government had one job: making emergency communications accessible

The COVID-19 Inquiry documented a failure that should embarrass everyone in government digital services: no British Sign Language interpretation at press conferences, no accessible formats for emergency guidance. The Inquiry states plainly: “Everyone should be able to understand the action their government is asking them to take.” So where was GDS? Where were the senior content designers? An insider who worked in the Cabinet Office during COVID exposes what went wrong and asks the uncomfortable question: would a future government just outsource this to AI?

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Mental wellbeing

Artificial intelligence

AI in user research.

AI in user research: the brutal truth about what works and what doesn’t

Discover how AI can transform your user research and testing process while avoiding common pitfalls. Learn a practical framework for using AI responsibly in content design, with real-world examples from GOV.UK and Environment Agency projects. Honest insights about AI hallucinations and where artificial intelligence genuinely enhances research outcomes.

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Recruitment

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