Skip to content

Workplace Insights by Adrie van der Luijt

Your career

Careers aren’t really ladders, they’re more like messy scribbles with occasional moments of clarity. I’ve spent decades watching talented people waste years chasing what they thought they should want rather than what actually suited them.

The posts in this section reflect what I wish someone had told me thirty years ago: that the most successful careers are built on knowing your strengths, acknowledging your limitations and having the courage to navigate workplace politics without becoming what you despise.

Whether you’re just starting out or questioning decades of choices, you’ll find honest reflections on creating a career that works for you rather than burning yourself out for an organisation that sees you as replaceable.

Digital inclusion

Knowledge workers

Executive support

Digital careers

Drawing from three decades crafting content for vulnerable audiences, Adrie van der Luijt shares hard-won wisdom on creating trauma-informed content that genuinely works. Beyond academic theory, this practical guide reveals what actually helps people process information during their most difficult moments, based on real projects for the Metropolitan Police Service, Cancer Research UK and Universal Credit.

Trauma-informed content: what I’ve learned from the frontlines

Drawing from three decades crafting content for vulnerable audiences, Adrie van der Luijt shares hard-won wisdom on creating trauma-informed content that genuinely works. Beyond academic theory, this practical guide reveals what actually helps people process information during their most difficult moments, based on real projects for the Metropolitan Police Service, Cancer Research UK and Universal Credit.

Read more

Content specialists

Mental wellbeing

Artificial intelligence

AI in user research.

AI in user research: the brutal truth about what works and what doesn’t

Discover how AI can transform your user research and testing process while avoiding common pitfalls. Learn a practical framework for using AI responsibly in content design, with real-world examples from GOV.UK and Environment Agency projects. Honest insights about AI hallucinations and where artificial intelligence genuinely enhances research outcomes.

Read more

Recruitment

Get early access to my latest insights and events