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Workplace Insights by Adrie van der Luijt

Workplace articles

As a Wall Street Journal-quoted former business editor and EA to the Chairman of the Duke of Edinburgh’s Award, I write about workplace trends, technology and career development.

AI in user research.

AI in user research: the brutal truth about what works and what doesn’t

Discover how AI can transform your user research and testing process while avoiding common pitfalls. Learn a practical framework for using AI responsibly in content design, with real-world examples from GOV.UK and Environment Agency projects. Honest insights about AI hallucinations and where artificial intelligence genuinely enhances research outcomes.

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