
Five years since lockdown: a reflection on remote work
Remote working was the norm during the Covid lockdown, so why are many employers now forcing workers back to the office?
Workplace Insights by Adrie van der Luijt
As a Wall Street Journal-quoted former business editor and EA to the Chairman of the Duke of Edinburgh’s Award, I write about workplace trends, technology and career development.
Remote working was the norm during the Covid lockdown, so why are many employers now forcing workers back to the office?
Virtual assistants marketing themselves as handlers of “tedious tasks” face a reckoning as AI advances. This disconnect reveals a broader failure to recognise how support roles are evolving. As the transactional model becomes obsolete, VAs must reimagine their value beyond task execution to remain relevant in tomorrow’s workplace.
True content strategy works at a higher level from that of most self-proclaimed strategists who merely make existing content perform incrementally better.
AI isn’t coming for copywriters’ jobs in some hypothetical future. The question isn’t whether this change will happen, but what you’ll do now that it has.
A career move can be sideways, diagonal or into territories that aren’t on any organisational chart. The most successful career move isn’t always up.
Job titles in management support often mask the real strategic responsibilities we have taken on, suggesting that we are merely assisting rather than proactively shaping the workplace.
Executive assistant career development has been stuck in the ‘strategic partnership’ narrative for decades. Discover why this model fails EAs.
AI in the workplace promises revolutionary transformation, yet management support professionals are caught in a reality gap, simultaneously told AI mastery is essential whilst facing substantial organisational barriers that prevent actual adoption.